Small-scale business marketing might be a subject that established businesses dedicate an entire department to. However, that doesn’t mean smaller firms cannot effectively reach and keep their consumer base. Many different strategies, from online marketing to traditional strategies such as billboards and print ads, can help small-scale businesses create and maintain their brand.

Online marketing, which includes websites for businesses as well as social media profiles, is an essential component of any small marketing strategy for a business. A well-designed website provides vital information about your company, such as your products and services. It also includes your address, operating hours along with pricing and contact information. A small business website can also be used as an ecommerce platform, where you can sell products and services directly to consumers.

Smaller companies can employ traditional marketing strategies along with their online presence. Print ads to newspapers and coupon books, or participating in farmer’s markets and tradeshows. A popular way to boost brand recognition is to team up with influencers. These are individuals who have a huge following on platforms such as Instagram or YouTube.

The need for a clear and efficient marketing strategy is crucial for any small business. Our research results reveal that the majority of small businesses plan to expand their marketing efforts throughout the year. When asked what marketing tactics provide the biggest return email, Facebook were at the top of the list with content marketing, while paid digital ads rounded out the top five. Direct mail, SMS marketing and Twitter, however had lower returns.